At BET Fan Fest 2019, McDonald’s presented its Black & Positively Golden campaign – a celebration of Black excellence, empowerment, and creativity. As part of the BET production team, I helped bring this message to life through a fully immersive, 100x100-foot footprint inside the West Hall of the LA Convention Center.

The activation featured an interactive lounge highlighting stories of achievement, a digital positivity wall, and a live DJ booth that doubled as a mock recording studio. Attendees engaged with exclusive merchandise, premium giveaways, and sampling experiences, while surprise pop-up performances and celebrity appearances kept energy high throughout the weekend.