While at MTV, I helped produce a 360 experiential campaign for the launch of Toyota’s new C-HR, culminating in MTV’s first-ever co-produced Movie & TV Awards After Party. The activation reimagined Toyota’s identity for a younger, pop culture–driven audience – positioning the C-HR as bold, youthful, and a little rebellious.

The immersive event design drew from the theme of “Modern Fairy Tales,” blending fantasy with cutting-edge tech. Guests explored three interactive car activations and shareable photo moments. Using facial recognition, each guest’s images were compiled into a personalized takeaway – a keepsake cleverly disguised as a car brochure.

To top it off, MTV secured global DJ Steve Aoki to headline the One Night of Mischief post-party, generating massive social buzz and driving fan engagement around the new vehicle through his performance and influencer posts.